From the sounds of the Islands, to fledgling hip hop and reggae labels, to bootleg CDs of all stripes sold straight out of car boots, South Auckland’s Otara Markets is a hive of musical activity. Sam Wicks rolls through the neighbourhood on a guided tour of a grassroots operation that has germinated businesses like Urban Pacifika and Dawnraid Entertainment, and launched artists like Jamoa Jam, Tha Feelstyle and Young Sid.
