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Silvermoon Jewellers going into liquidation

Monday, 4 March 2024

Silvermoon Jewellers is set to close after 24 years.
Silvermoon Jewellers is set to close after 24 years.

Silvermoon Jewellers have announced they will close their business after 24 years operating in New Zealand.

The jewellery company was founded by Simon Thwaites in 2000 and has 10 stores nationwide.

Thwaites sold the store to present owner Peter Lee in 2017.

In a message released to customers, the company blamed challenges that have beset the retail sector for their decision to close.

“The prevailing economic conditions and unforeseen market dynamics have rendered our continuation untenable,” it said.

Silvermoon says in choosing to go into liquidation the company exhausted all possible avenues to sustain their operations.

The liquidator is named as Bryan Williams, of BWA Insolvency Ltd in Auckland.

The company is advertising a farewell sale on its website as a result of the decision, with 20% off everything.