Say goodbye to old paper loyalty coffee cards and other daily deal sites

Friday, 9 August 2019

There's a big problem with daily deals and loyalty programs. When your business puts one up, it gets lost in the noise and the customers you want to target, simply don't notice.

'We think every small business in New Zealand should have equal access to a fair modern marketing software so they can have a bigger voice,' says Danny Yang, Founder of Vippa.

And for customers, most of the offers just aren't relevant, so they're ignored. That's all set to change with the launch of Vippa, a new web-based solution with a mobile app which lets your business own and set up a loyalty program with ease, and then lets individual customers find the deals that matter through the app.

'The daily deals industry is broken. It was simple, viral and fun. But now it is complicated, irrelevant and boring. Most of all, small businesses and consumers have no choice when it comes to promotions and specials, with businesses trading a temporary sales rush for margin, and customers getting bad experiences just for a discounted deal,' says Yang .

It's this idea which has driven the creation of Vippa. The solution gives merchants a web dashboard on which they set up their own customised loyalty stamp program or daily deal. Specials are broadcast to customers through the app, and app users can ask their favourite business to join Vippa with a simple in-app click.

There's no more of those annoying loyalty cards for a free coffee floating around in your customers' wallets, and no need for that big box of cards cluttering your front of house. 'We've digitised loyalty and added more to it in line with the daily deals concept,' says Yang. 'You can run your usual stamp loyalty program. You can also create daily or instant flash deals – and these are pushed only to those app users nearby, keeping the deal relevant to them.'

The clever solution gets rid of pages and pages of coupons, complicated setup processes and costly counter equipment. It also can reduce overstocked food waste with quick flashdeal sell-out across the entire mobile platform.

Being digital, Vippa offers something no paper-based or externally-managed daily deal system can: instant and transparent customer loyalty insights on a simple dashboard. The analysis is accessible through the web dashboard, and lets you track the success of various offers, understand who your customers are and what gets them in the door.

Yang says Vippa provides a beautiful, simple and clean platform to connect small businesses with their loyal customers through mobile. 'Too often, we see daily offers which are great for consumers, but actually hurt small business owners with heavily reduced margins and negative customer feedback. We're giving you the ability to run your own deals, your own way, with no middleman. It's just digitally better.'

Interested business owners can learn more at https://www.vippa.co.nz. Customers can download the Vippa app for Apple and Android.