Cambridge Analytica is shutting down - report

Thursday, 3 May 2018

The data firm at the centre of Facebook's privacy debacle is closing its doors, according to a report.

Cambridge Analytica has been linked to Donald Trump's 2016 presidential campaign. The British firm suspended its CEO Alexander Tayler in April amid investigations.

The Wall Street Journal says Wednesday's shutdown comes as the firm is losing clients and facing legal fees from the Facebook case.

Cambridge Analytica did not immediately respond to a request for comment.

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Cambridge Analytica sought information on Facebook to build psychological profiles on a large portion of the US electorate.

The company was able to amass the database quickly with the help of an app that appeared to be a personality test.

The app collected data on tens of millions of people and their Facebook friends.