Ikea to host ‘pop ups’ to show off its wares
Monday, 17 November 2025
Ahead of Ikea’s first New Zealand store opening on December 4, the Swedish furniture giant is holding pop-ups in Wellington and Christchurch to show off its product - and prices.
The Wellington pop-up will be in Odlins Plaza from November 28 to December 17, open daily from 11am to 7pm. Christchurch’s pop-up starts Tuesday in Cathedral Square and runs until December 10, open 10am to 6pm daily.
Ikea says the pop-ups will showcase about 20 of its most popular products and their prices - items that consumers will be able to buy online and from its Auckland store once it opens in just over two weeks’ time. Consumers will not be able to buy anything from the pop-ups.
Ikea Australia and New Zealand head of marketing Kirsten Hasler said the pop-ups were designed give customers a taste of what was coming - and what they can expect to pay.
At the pop-up ‘houses’ in Wellington and Christchurch, consumers can expect to see homeware and furniture on display such as cabinets, side tables, vases, table lamps, chairs and sofas, with prices starting from $19.99 for a children’s stool through to dining room table chairs priced at $119 each and a two-seat sofa and rugs priced at $399.
Each pop-up will showcase some of Ikea’s most popular and iconic items, in a house style that reflects the personality of each of the cities, Hasler said.
She said Ikea had collaborated with local artists in Wellington and Christchurch to design artwork for the pop-up locations.
“Ikea is a global brand, but we aim to understand what home life is like in all the different cities we're in. To show Kiwis what we're all about and introduce our most iconic products, we've enjoyed collaborating with local Kiwi talent, letting them put their own spin on our range. We really wanted to connect with the unique vibe of Christchurch and Wellington, bringing Swedish design and Kiwi creativity together,” Hasler said of the pop-ups.
“Wellington and Christchurch are going to be important cities for us, so they've been part of the plan day one.”
Ikea will open its first New Zealand store in Auckland’s Sylvia Park, a store spread across two levels, a 400-seat restaurant, bistro and children’s play area, and adjacent to Sylvia Park shopping mall.
Last week, the retailer revealed its menu for the Sylvia Park store and what consumers can expect to pay for its iconic meatballs, and what meals it will have available to Kiwi shoppers that are exclusive to the Auckland store.
The store will sell more than 7000 items, and when it opens the retailer will turn on its online shopping, with shipping available nationwide and 25 click and collect points located across the country.
The shipping costs for online orders will be $7 for small items, 8kg or less. Larger items delivered by truck will cost $49 within metro zones and $69 in rural areas. Click and collect orders from its pick-up collection points will cost $29 in Auckland locations and $49 elsewhere.
Ikea is expecting an busy opening day, and is anticipating some eager shoppers will camp outside the store ahead of opening.
Ikea prices
Hasler said Ikea prices upon launch would be inline with the prices in Australia for the same goods.
“We always set the prices with affordability top of mind, because our vision is to create a better everyday life to the many people.
“When we set our pricing strategy, it's about making our products as affordable to as many people as possible. We take into account things like delivery to the country, local operational costs, as well as economic conditions, to make sure that our pricing is fair, both for customers, but also sustainable for our business in the long term,” said Hasler.
“The prices really are in line with our international prices.”