Everlab brings subscription‑based preventative healthcare to NZ market
Thursday, 21 May 2026
His father’s life being cut tragically short at a half-marathon finish line inspired German entrepreneur Marc Hermann to set up a healthcare company offering a bespoke service connecting people with medical specialists ‒ one that has just expanded into New Zealand.
Based in Melbourne, Hermann co-founded Everlab shortly after Covid, at a time when people were incredibly health conscious.
Fast forward three years and with a growing global interest in longevity, the company’s had success across the Tasman, pledging to find health conditions and treat them before they become serious.
Members join the service on a subscription basis for a “full year health journey” during which time they undergo a range of tests and measures.
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Entry-level preventative assessment plans range from $299 to as much as $3999 for the full service, paid for completely out of pocket as, in New Zealand at least, private health insurance does not subsidise the services.
About 20,000 Australians are using Everlab, and in the last week the company has pushed into New Zealand, partnering with six Auckland clinics to facilitate its service.
It has so far hired four local clinicians, compared with 100 in Australia.
It has plans to roll out its services across the country over the next three to six months, after rapidly scaling across Australia.
Hermann told The Post New Zealand was the company’s first international market outside Australia, and after a recent US$10 million capital raise it planned to take its business to Europe, and further afield.
“The whole idea is to get a very deep understanding of your health, so you can have what you need in order to improve it,” Hermann said.
“Initially we thought this is only do-able if we have our own clinics, but then we realised there’s already so much infrastructure out there, why can't we partner up?
“The main value comes in bringing everything together, understanding someone very closely; what are their personal risk factors, their family history of disease, what is their lifestyle looking like, what's their medical history to date, and then come up with a personalised plan.”
The platform brings together different specialists and healthcare providers to help people better understand and manage their long-term health, as well as to uncover unknown disease risks and chronic conditions.
“Our role is to orchestrate that whole experience, and that's what we're going to do in New Zealand as well.”
Hermann said it was early days operating in New Zealand but so far the response had been pleasing.
“Not just in New Zealand and Australia, but I think worldwide, health is just becoming such an important topic. I think, in particular, Covid brought it really back onto the map, and people remembered their health matters, and therefore the plan is to be available New Zealand wide.”
Hermann said his own experience had inspired the business.
“My Dad passed from a sudden heart attack when I was 13, and it's your unfortunately way too common story of a very healthy guy, mid 40s, nothing from the outside, quite ironically actually passed after crossing the finish line at a half marathon, and that experience shaped a lot of like who I am and how my life developed.”
Hermann said the technology had the ability to free up public health systems already at capacity.
“What's been quite tricky, I think, in Australia, and where I think a lot of our innovation comes in, is it's usually quite tedious to navigate the healthcare system, speak to GPs then get a referral, find an appointment with a specialist, and that's where a lot of our magic secret sauce comes in.
“That’s where we've done the work to curate a list of different partners, specialists, through which we can take a lot of this pain away. ”
The preventative healthcare and wider health tech sector seems to be one of emerging focus right now, with a number of Kiwi entrepreneurs having set up similar platforms focusing on different groups and needs of the market, investing heavily into tools like AI that has allowed a new level of insight into the body.
Enable.me founder Hannah McQueen has established a similar offering, targeting those aged above 60 to help people seek medical help before they need it to ultimately live longer, and Auckland entrepreneur Motekiai Tangi has done the same, but helping those with, or at-risk of, diabetes.
The global preventive healthcare technologies and services market is valued between US$110.5 billion and US$251b. It is projected to surpass US$605b by early 2030.
Health commentator Ian Powell, former executive director of the Association of Salaried Medical Specialists, said telehealth and preventative healthcare was a new direction in medical healthcare, but whenever profits were involved consumers needed to be wary.
“I'm sceptical of things that purport to be magic bullets, and I'm suspicious as well when there's clearly profit maximisation involved,” he said.
However, he said a focus on prevention of illness was important given rising acute demand, even if socio-economics were also a factor.
“The people most affected by lack of health prevention are those people who are affected by the what's called the social determinants of health, those are things outside the health system that contribute to making people sicker, and they are the biggest one is low income.
“There are other connecting ones as well, including ethnicity, and poor housing is a big one. Those are precisely the sort of people that would not be able to utilise tter for these sort of prices, even if these platforms work.”
“A healthy lifestyle and things that promote that, even where people are living in difficult financial circumstances, can certainly help relieve the pressure on the health system.”